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Before You Shop for 2027 Coverage: What to Gather First

6 min read · Updated October 20, 2026

A smiling couple sitting at their kitchen table making notes together

Fall is when many people start thinking about health insurance for the coming year. Whether you buy your own plan, run a small business, or are between jobs, you will soon be looking at plan options for 2027.

Shopping for health insurance can feel overwhelming when you sit down cold. A little prep work first makes it much easier. When you know who needs coverage, what care you use, and roughly what your household will earn, comparing plans becomes faster and clearer. It also helps a licensed advisor give you better answers in less time.

This guide walks you through what to gather before you start comparing plans. Think of it as packing your bag before a trip.

Why a Little Prep Goes a Long Way

Health plans can look alike at first glance. The differences often hide in the details: which doctors are in the network, how prescriptions are covered, and how much you pay when you actually get care.

If you shop without your own information handy, it is easy to pick a plan based on the monthly premium alone. That can lead to surprises later, like finding out your favorite doctor is out of network or that a medicine you take costs more than you expected.

With your details ready, you can:

  • Narrow down choices quickly instead of scrolling through every option
  • Ask sharper questions about the plans that seem like a good fit
  • Get a more accurate picture of what each plan might cost you over a full year
  • Feel more confident that your choice matches your real life

Open enrollment dates and rules vary by state and by type of plan, so it is smart to start gathering this information early. An advisor can tell you which timelines apply to you.

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Step 1: List Everyone Who Needs Coverage

Start with the basics. Write down each person you want on the plan. For each one, note:

  1. Full legal name, as it appears on official documents
  2. Date of birth
  3. Relationship to you, such as spouse, child or other dependent
  4. Whether they use tobacco, since some plans ask about this
  5. Whether they already have other coverage, such as a job-based plan, Medicare or Medicaid

This step sounds simple, but it matters. For example, if your spouse can get coverage through their employer, that may change which options make sense for your household. If a child is getting close to the age where they leave a parent's plan, you will want to plan ahead for that too.

Also jot down your home ZIP code. Plan choices and prices depend heavily on where you live, so this is one of the first things any quote will need.

Step 2: Make a Health Care Wish List

Next, think about the care your household counts on. This is your wish list for any new plan. Include:

  • Doctors you want to keep, including primary care doctors, specialists and pediatricians
  • Hospitals or clinics you prefer, especially if one is close to home
  • Prescription medicines, with the exact name, strength and how often you take them
  • Any planned care for next year, like a surgery, physical therapy or a new baby
  • Ongoing services, such as mental health counseling or regular lab work

Write the doctor names exactly as they appear on their office paperwork, and note their office location. Many doctors work at more than one location, and networks can differ by location.

For prescriptions, the easiest trick is to look at your pill bottles or pharmacy receipts. Having the exact name and dose helps an advisor check how a plan's drug list treats each medicine. Keep in mind that no plan can be assumed to cover a specific doctor or drug until it is checked, and networks and drug lists can change from year to year.

A friendly doctor talking with a patient during a routine checkup
Photo: u_fzv8dg70p8 / Pixabay

Step 3: Look Back at How You Used Care This Year

Your past year is one of the best clues to your next one. Take a few minutes to think about how often your household used health care. You do not need exact figures, just a rough picture.

Ask yourself:

  • How many times did each person see a doctor?
  • Did anyone visit urgent care or the emergency room?
  • Did anyone see a specialist regularly?
  • Were there any hospital stays or procedures?
  • How many prescriptions were filled, and how often?

Here is a simple example. Imagine a couple where one partner sees a doctor once a year for a checkup and the other sees a specialist every few months and takes two daily medicines. Their needs are very different. One might be fine with a plan that has a lower premium and higher costs when care is used. The other might do better with a plan that has more predictable costs for visits and prescriptions.

Your answers help match you with a plan design that fits. Someone who rarely uses care and someone with ongoing needs often benefit from very different plans.

Step 4: Estimate Next Year's Household Income

If you are considering an ACA Marketplace plan, your expected household income for the coming year can affect whether you qualify for help lowering your premium. That makes a careful estimate important.

To build your estimate, gather:

  1. Recent pay stubs or records of your income this year
  2. Any expected changes, like a raise, new job, reduced hours or retirement
  3. Self-employment or side income, if you have it
  4. Income for others in your tax household, such as a working spouse

If you are self-employed or your pay changes from month to month, this can feel tricky. Do your best with a realistic estimate and plan to update it if your situation changes during the year. Rules about which income counts and how help is calculated vary and can change, so a licensed advisor can walk you through what applies to you. For questions about your taxes, it is wise to also check with a tax professional.

If a Marketplace plan is not the best fit, private PPO plans may be another option to explore. An advisor can help you compare both paths side by side.

A woman sitting comfortably at home reviewing her notes with a cup of coffee
Photo: picjumbo_com / Pixabay

Step 5: Write Down Your Questions and Priorities

Before you talk with anyone or start comparing, decide what matters most to you. Everyone has different priorities. Some people care most about keeping a certain doctor. Others want the lowest monthly bill or the most predictable costs.

Try ranking these from most to least important:

  • Keeping specific doctors or hospitals
  • A lower monthly premium
  • Lower costs when you see a doctor or fill a prescription
  • Freedom to see specialists without a referral
  • Coverage that works when you travel or live in more than one state

Then jot down any questions you want answered. A few good ones to start with:

  1. Are my doctors and hospitals in this plan's network?
  2. How are my prescriptions covered on this plan?
  3. What would I pay for a routine visit, a specialist visit or an emergency?
  4. What is the most I could pay in a year for covered care?
  5. Do I need a referral to see a specialist?

Having these written down keeps the conversation focused and makes sure you do not forget something important.

A middle-aged couple walking together outdoors on a sunny autumn day
Photo: Tho-Ge / Pixabay

Putting It All Together

Once you have your list of people, your health care wish list, a look back at this year's care, an income estimate and your top priorities, you are ready to shop with confidence. Keep everything in one place, like a folder or a note on your phone, so it is easy to pull up when you need it.

You do not have to sort through it all alone. A licensed Cohen Health advisor can take your list, check plans available in your area, and explain your options in plain language, including both private PPO and ACA Marketplace choices.

Ready to get started? Reach out for a free quote or a no-pressure conversation with a Cohen Health advisor. Bring your list, and we will help you find coverage that fits your life in 2027.

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